• Written By: Bill Guertin, Andrew Corbus
• Pub. Date: 2007-07-16
• ISBN-13: 9780832950087
• PDF Sample: PDF Download

"Reality Sells" is the book for business owners and managers with a challenge to maintain consistent and effective advertising programs. The authors show the reader how to improve their operations by helping small business owners combine great advertising with effective staff training, so they can actually deliver what their ads promise. The Reality Sells system will help navigate the way toward the point on the map called Authenticity. The road is long and filled with potholes, but for those who follow the map and stay the course, it's a worthwhile journey to understand the customer experience and training in general.