María de Lourdes Sobrino is Founder and CEO of Lulu's Dessert Corporation based in Anaheim, California. In 1982 Sobrino established her niche in the ready-to-eat gelatin dessert industry. From the initial production of 300 cups of gelatin a day, Lulu's Dessert has overcome many challenges and obstacles to become a leading player in the industry. Sobrino is a coveted speaker at industry, academic and women conferences across the U.S. and Mexico, sharing her successful story as a female entrepreneur.

Sobrino has received numerous accolades from national and international organizations including: the National Hispanic Chamber of Commerce, the Business Women's Network, the United States-Mexico Chamber of Commerce, the State of California, and the Orange County Business Journal. She serves or has served on the boards of the National Association of Women Business Owners in Los Angeles, Corazón de Vida Foundation, Working Families for Wal-Mart, Latina Style Magazine and, the National Hispanic Business Women Association, among others.